INTRODUCTION
I design experiences that drive real impact.
Senior & Lead Product Designer with 15+ years shipping enterprise platforms, SaaS, and mobile products for global brands including IBM, BMW, Heineken, AXA, Maersk, Mondelez and SAP. I turn complex business problems into measurable outcomes - design systems that cut handoff time, flows that lift adoption - and work AI-native, using Claude, ChatGPT, Midjourney, and Figma Make across research, ideation, and prototyping.
15+
Years of
Experience
100+
Successful projects
around the world
Portfolio
Featured Case Studies
my skills
Capabilities and Skill set
Figma
Sketch
Adobe Photoshop
Adobe Illustrator
AfterEffects
Adobe XD
InDesign
Ableton
Premiere - Learning
Unreal Engine - Learning
Blender - Learning
Experience
Experience & Education
AArete (US)
Lead design for enterprise, data-driven products, built scalable UI systems and component libraries that cut design-to-dev handoff time by 50%. Reworked complex workflows through journey analysis, improving task completion / time-to-insight by 70%. Embedded AI-assisted research and prototyping into the team's process, shortening concept-to-prototype time.
MultiversX (RO)
Designed Web3 and blockchain product experiences; simplified onboarding, reducing drop-off by 23%. Partnered with product and engineering on a design system adopted across multiple products.
Teramind Inc. (US)
Redesigned core analytics dashboards and data visualizations for an enterprise monitoring SaaS used by 10,000 organizations across 125+ countries, giving realtime insights. Built a reusable data-viz component set, reducing front-end build time by 65%.
IT Perspectives
Led UX/UI for enterprise and mobile products; owned the design workflow and mentored a team of designers. Delivered 5 products end-to-end, collaborating with developers and stakeholders on scalable digital products (PrometriQ - an Autodesk official partner, Sequello and several products for WPA).
IBM
Led design for enterprise platforms and global digital products in Agile teams, working closely with product owners and engineering for clients like Heineken, Maersk, SAP, AXA, Mondelez and many more. Established shared design patterns and design workflow system that guided other designers in their design processes.
IConsult
Designed multiple mobile apps, enterprise platforms and responsive interfaces for international clients but also a travel app that won Best Romanian Travel App, and reached over 400.000 users.
Education
Bachelor's Degree in Design
Thesis Title - Luxury Cruising Yacht interior design, graphic design and web design
3D Studio Max
3d modeling, animation, texture
Diploma in Graphic Arts
Graphic Artist Diploma
Services
Core Expertise
Product & Strategy:
Product Design · SaaS Platforms · Product Thinking · UX Strategy · User Flows · Information Architecture · Design Systems · Stakeholder Alignment · Design Leadership & Mentoring
30+ ProductsAI-Native Workflow
AI-assisted research & synthesis · Generative ideation · Rapid prototyping · AI-augmented design ops
Over 50% more efficientCraft & Systems
UX/UI Design · Mobile & SaaS · Wireframing · Prototyping · Interaction Design · Responsive Systems · Motion
Over 50M users reachedAI Toolkit
Claude ChatGPT Midjourney Figma Make · Figma AI
continuously learningTools
Figma, Sketch, Adobe XD, Photoshop, Illustrator, InDesign, Blender, After Effects, Premiere, Ableton, Unity, Unreal Engine + more
Mastering by practiceAwards
Awards
1st Place - Best Romanian Travel App
Mobilio - Annually Digital Market - A summit of most interesting and innovative apps and websites in Romania
2014Best Animated Website Design
Dufa competition - Created a 3d website that allowed the user to custom design a room and change the wall colours
2009Best photo manipulation
Competition organised by DeviantArt.
2004Recommendation
General reviews
Ionut Munteanu
CEO of Eventya
" I recommend Horatiu for any ambitious UX / UI project that requires expertise, focus, and good team collaboration. His work in our company brought market recognition and awards for our products. Nevertheless, his positive and cheerful attitude has proved to be a great value for colleagues, but also customers."
contact
Get in touch!
horatiu.bo@gmail.com
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