INTRODUCTION

I design experiences that drive real impact.

Senior & Lead Product Designer with 15+ years shipping enterprise platforms, SaaS, and mobile products for global brands including IBM, BMW, Heineken, AXA, Maersk, Mondelez and SAP. I turn complex business problems into measurable outcomes - design systems that cut handoff time, flows that lift adoption - and work AI-native, using Claude, ChatGPT, Midjourney, and Figma Make across research, ideation, and prototyping.

Rounded Text

15+

Years of
Experience

100+

Successful projects
around the world

my skills

Capabilities and Skill set

Figma

Figma

Figma

Sketch

Figma

Adobe Photoshop

Figma

Adobe Illustrator

Figma

AfterEffects

Figma

Adobe XD

Figma

InDesign

Figma

Ableton

Figma

Premiere - Learning

Figma

Unreal Engine - Learning

Figma

Blender - Learning

Experience

Experience & Education

Lead Product Designer - Jan 2025 - Present

AArete (US)

Lead design for enterprise, data-driven products, built scalable UI systems and component libraries that cut design-to-dev handoff time by 50%. Reworked complex workflows through journey analysis, improving task completion / time-to-insight by 70%. Embedded AI-assisted research and prototyping into the team's process, shortening concept-to-prototype time.

Senior UX & Ui Designer - 2024 - (6 mo. contract)

MultiversX (RO)

Designed Web3 and blockchain product experiences; simplified onboarding, reducing drop-off by 23%. Partnered with product and engineering on a design system adopted across multiple products.

Lead Senior UX & Ui Product Designer - Oct 2023 - Jun 2024

Teramind Inc. (US)

Redesigned core analytics dashboards and data visualizations for an enterprise monitoring SaaS used by 10,000 organizations across 125+ countries, giving realtime insights. Built a reusable data-viz component set, reducing front-end build time by 65%.

Lead UX & UI Product Designer Apr 2020 - Oct 2023

IT Perspectives

Led UX/UI for enterprise and mobile products; owned the design workflow and mentored a team of designers. Delivered 5 products end-to-end, collaborating with developers and stakeholders on scalable digital products (PrometriQ - an Autodesk official partner, Sequello and several products for WPA).

Lead UX & UI Product Designer Sept 2014 - Apr 2020

IBM

Led design for enterprise platforms and global digital products in Agile teams, working closely with product owners and engineering for clients like Heineken, Maersk, SAP, AXA, Mondelez and many more. Established shared design patterns and design workflow system that guided other designers in their design processes.

UX & UI Designer Jun 2010 - Aug 2014

IConsult

Designed multiple mobile apps, enterprise platforms and responsive interfaces for international clients but also a travel app that won Best Romanian Travel App, and reached over 400.000 users.

Education

Tibiscus Design University - 2008

Bachelor's Degree in Design

Thesis Title - Luxury Cruising Yacht interior design, graphic design and web design

Design Certified - 2002

3D Studio Max

3d modeling, animation, texture

High School of Arts - 2001

Diploma in Graphic Arts

Graphic Artist Diploma

Services

Core Expertise

Product & Strategy:

Product Design · SaaS Platforms · Product Thinking · UX Strategy · User Flows · Information Architecture · Design Systems · Stakeholder Alignment · Design Leadership & Mentoring

30+ Products

AI-Native Workflow

AI-assisted research & synthesis · Generative ideation · Rapid prototyping · AI-augmented design ops

Over 50% more efficient

Craft & Systems

UX/UI Design · Mobile & SaaS · Wireframing · Prototyping · Interaction Design · Responsive Systems · Motion

Over 50M users reached

AI Toolkit

Claude
ChatGPT
Midjourney
Figma Make · Figma AI

continuously learning

Tools

Figma, Sketch, Adobe XD, Photoshop, Illustrator, InDesign, Blender, After Effects, Premiere, Ableton, Unity, Unreal Engine + more

Mastering by practice

Awards

Awards

1st Place - Best Romanian Travel App

Mobilio - Annually Digital Market - A summit of most interesting and innovative apps and websites in Romania

2014

Best Animated Website Design

Dufa competition - Created a 3d website that allowed the user to custom design a room and change the wall colours

2009

Best photo manipulation

Competition organised by DeviantArt.

2004

Recommendation

General reviews

contact

Get in touch!

horatiu.bo@gmail.com

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