BLUEBEAR
UX & UI Mobile App Design
BLUEBEAR is a mobile app shop dedicated to a specific category of people and a specific type of clothing, in general more urban and street style. The design challenge here was to build a smart and simple app, with a clear flow, and a modern future-proof design style. The photos, the colours, the font style, everything is created based on a brand style guide and a concept that I designed based on research.
Order page
After some research, I understood what users wants to see and what would be the best order of the information, and how it should be structured. General information about the product itself, price, colour, size and action button, and only after the description, there are details about material, the care guide etc.
Outfit Suggestion
On the product details page, there is a section where the user can see other outfit elements that can be bought to combine with the product that is viewing. This feature is my proposed concept, to keep the user engaged, and with the help of AI, users will not see the same products, and the AI tool behind finds matching products in style, colour etc.
Loyalty Program
Implementing this program to increase user retention but also for my client to have a better overview of what his customers have in wishlist, what stocks needs to be updated, which clients haven't come back, and send them some discount, or notifications, all the marketing elements, and this feature was also proposed by myself.
